@thesis{thesis,
		author={TRIZMAYANTI PUTRI  NUGRAHA},
		title ={AKTIVITAS KETERLIBATAN FOLLOWERS PADA INSTAGRAM PADMA TOURS},
		year={2022},
		url={http://repository.stp-bandung.ac.id/1474/},
		abstract={Instagram is the most popular social media platform for Indonesians. 
Instagram users in Indonesia have a diverse range of ages, ranging from teenagers 
to adults. Instagram is a photo-sharing app that has the highest customer 
engagement compared to Twitter or Facebook. Customer engagement includes 
activities aimed at introducing value and stimulating interaction between followers 
and the brand. The selection of Instagram as a marketing tool, especially in the 
tourism industry, is able to provide benefits because it is an effective and efficient 
medium for conveying information to followers or potential tourists. This study 
aims to analyze the dimensions that need to be improved and maintained in order 
to increase the engagement of followers on the Padma Tours Instagram account. 
There are five dimensions in this study, namely enthusiasm, attention, absorption, 
interaction, and identification. The research method used is descriptive research 
with a quantitative approach. Data collection techniques using questionnaires and 
literature studies The author uses a purposive sampling technique with the 
provision that respondents must follow the Padma Tours Instagram account, aged 
at least 12 to 42 years. Respondents in this study amounted to 100 followers of the 
Padma Tours Instagram account. The results showed that the engagement activity 
of followers on Instagram for Padma Tours was deemed sufficient. The Enthusiasm 
dimension is rated as Good, the Absorption and Identification dimension as 
Sufficient, the Attention dimension as Less, and the Interaction dimension as Less. 
The recommendations given to Padma Tours are to plan content concepts, 
regularly share content and make giveaways that attract followers on Instagram.}
		}