@thesis{thesis,
		author={Yustisia Dissa  Khuzaima},
		title ={EFEKTIVITAS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA IKLAN PAKET UMRAH KONSORSIUM GHINASEPTI TOURS AND TRAVEL},
		year={2022},
		url={http://repository.stp-bandung.ac.id/1476/},
		abstract={The Instagram platform is not only a means of communication and 
information, but has become popular in various fields, including promotion with 
advertising as a marketing tool. One company that has used Instagram as its 
advertising medium is Ghinasepti Tours and Travel. The purpose of this study was 
to determine the effectiveness of using Instagram as an advertising medium for the 
Ghinasepti Tours and Travel Consortium's Umrah Packages. Descriptive 
Quantitative Method is the approach in this research by determining the sample 
of non-probability sampling which is a saturated sampling technique. 
Respondents in this study were people who had followed the Consortium Umrah 
package for the February 2022 period and had 72 Instagram accounts. The EPIC 
Model is a method for measuring the effectiveness of advertising and is assisted 
by a Likert Scale and Continuum Line. This technique serves to measure the 
effectiveness of each dimension consisting of empathy, persuasion, impact, and 
communication. The average value obtained from each dimension is the Empathy 
dimension of 4.24, the Persuasion dimension of 4.24, the Impact dimension of 
4.29, and the Communication dimension of 4.31. The results of the analysis of the 
overall dimensions using the EPIC Rate formula obtained a value of 4.27 with the 
conclusion that the use of Instagram as an advertising medium for Ghinasepti 
Tours and Travel was declared very effective.}
		}