@thesis{thesis,
		author={Yus Yasbih  Yusabillah},
		title ={PERENCANAAN PEMULIHAN PEMASARAN KEPARIWISATAAN PASCA PENYEBARAN COVID-19 DIKOTA BANDUNG},
		year={2020},
		url={http://repository.stp-bandung.ac.id/179/},
		abstract={The Covid-19 pandemic is still spreading around the world. Indonesia is one of the 
countries that is still battling the Covid-19 virus. The pandemic is currently in an 
emergency response phase. The next phase is the recovery phase. The recovery 
phase has three strategies, namely, recovery of human resources and the tourism 
industry, recovery of destinations and restoration of marketing. Marketing recovery 
is the focus of this research. Marketing recovery was chosen because the health 
crisis did not damage the other 3 aspects. Marketing recovery planning focuses on 
7 components (Beirman, 2016). Key messages, facts, market confidence, restoring 
market confidence, re-imagining of destinations, attractive incentives, positive 
publications and progress monitoring and reporting. The research location is in 
Bandung City, West Java Province. The research method used is qualitatif 
exploration. Using data collection techniques in the form of distributing 
questionnaires, documentation study and observation. This research produces 
recommendations in the form of action plans, key performance indicators and 
examples of content design for publication.
Keywords: Covid-19, Marketing Recovery, Tourism Recovery, Tourism 
Marketing Recovery, Post-Covid-19}
		}