@thesis{thesis,
		author={Denise Praserosa  Kirana Dewi},
		title ={PROMOSI MELALUI MEDIA SOSIAL “INSTAGRAM” DI VIVA WISATA INDONESIA},
		year={2020},
		url={http://repository.stp-bandung.ac.id/189/},
		abstract={This research entitled Promotion through Social media "Instagram" at Viva 
Wisata Indonesia. The purpose of the study is to determine the promotion using 
Social media "Instagram" referring to 4 dimensions of AIDA (Attention, Interest, 
Desire, and Action) method stated by Phillip Kotler (2005).
This research uses descriptive methods with quantitative approaches. For 
data collection techniques using questionnaires and sample determination using 
purposive sampling where the samples are selected through a specific selection, 
this research is devoted to the followers of @vivawisata which are further assessed 
using Likert scale.
Based on the result, all of the dimensions to measure the promotion using 
Social media "Instagram" of Viva Wisata Indonesia reached the "good" for the 
value of the criteria. However, the improvement in all dimensions is still necessary 
to develop the product slaes of Viva Wisata Indonesia.
Keyword: Social media, Instagram, Promotion, AIDA methods, Travel Agent.}
		}