@thesis{thesis,
		author={Afriyani  Estu},
		title ={Pengaruh Brand Personality Terhadap Loyalitas Konsumen Merek Ayam “geprek Bensu” pada Konsumen Di Kota Pekanbaru (studi Kasus Geprek Bensu Jalan Arifin Ahmad)},
		year={2020},
		url={https://repository.uir.ac.id/10306/},
		abstract={This  research  aims  to  find  out  how  brand  peronality  affects  consumer loyalty.  Based on the variables that have been studied, this research method uses descriptive  analysis  and  quantitative  analysis.  The  population  of  this  study  is consumers of Geprek Bensu in Pekanbaru city. The sample withdrawal technique used  is  a  purposive  technique  with  kritera  consumers  who  have  made  repeated purchases onGeprek Bensu products, samples taken in the number of 50 people. The data used in this study is primary data and secondary data with data collection techniques  through  the  dissemination  of  questionnaires,  interviews,  observations, surveys and documentation. Hypothetical testing was conducted using Coefficient Pathestimation with SmartPLS 3 computer software.Thus, the results showed that Brand  personality  has  a  positive  influence  on  consumer  loyalty  which in  the competencedimension  that  includes  about  consumer  confidence  contributes  the most value.}
		}