@thesis{thesis,
		author={Napitupulu  Liberto Saputra},
		title ={Pengaruh  Pemanfaatan M - Tix Terhadap Minat  Beli Tiket Bioskop Online Di XXI Mal SKA Pekanbaru},
		year={2021},
		url={https://repository.uir.ac.id/9573/},
		abstract={The purpose of this study was to determine and analyze the effect of the use of M - tix on the interest in buying online cinema tickets at XXI mall sk a Pekanbaru. The  sampling  method  in  this  study  was  purposive  non  probability  sampling.  The  population  is  data  on  XXI  cinema  service  users  who  have  used  the  M - tix  application with a sample size of 50 respondents. The research data were obtained  from   questio nnaires   and   observations   with   related   parties   according   to   the  research  objectives.  The  analysis  technique  uses  validity  test,  reliability  test,  simple  linear  regression  with  hypothesis  testing,  namely  the  T  test  (partial).  The  results showed that partiall y, the M - tix application variable had a significant effect  on increasing  consumer  buying interest in XXI  mall ska Pekanbaru with T count  10.026  <T  table  2.011.  The  result  of  the  coefficient  of  determination  obtained  is  0.677  or  677%,  meaning  that  the  M - tix application  variable  has  an  effect  on  purchase  intention  while  the  remaining  32.3%  is  influenced  by  the  variables  studied in this study.}
		}