@thesis{thesis,
		author={Monoarfa  Susanty},
		title ={STUDI KOMPARASI PELAYANAN PADA KONSUMEN INDOMARET DAN ALFAMART DI WILAYAH 
KOTA GORONTALO},
		year={2023},
		url={http://repository.umgo.ac.id/1615/},
		abstract={This study aims to determine the comparison of services to Indomaret and Alfamart consumers in Gorontalo City. The research method uses a qualitative approach with a descriptive research type. Comparison of Services to Indomaret and Alfamart Consumers in the Gorontalo City Region has several differences, but it has gone well enough in service to consumers. Based on the service indicators used in the study, the researcher found: a) tangible, both Indomaret and Alfamart outlets have stores that operate 1x12 hours and 1x24 hours. With the difference in operating time, there will be differences in service in terms of seating for consumers. In addition, both outlets need WiFi facilities that their consumers can access. b) reliability, the results of the study found that there was a submission from consumers who experienced differences in prices on display with those at the cashier. In the process, consumers would be asked to adjust the price at the cashier, so it was concluded that this indicator had not gone well. c) responsiveness, based on the research results, it was found that in providing services, not all employees responded well and quickly due to the busyness and limited number of employees on duty, so it was concluded that this indicator had not gone well enough. d) assurance, based on research findings, that cancelling consumer transactions must wait for authorization to be carried out by the SPV or store manager, this causes a long service process, so it is concluded that this indicator needs to go better. e) empathy, according to the study results, this indicator has gone well.
Keywords: Comparison, Consumer, Service}
		}