@thesis{thesis,
		author={M. Hafadhah Farega  Rahmatullah},
		title ={Exploring South Korean K-Drama Culture in Indonesia},
		year={2024},
		url={http://repository.undar.ac.id/id/eprint/1145/},
		abstract={ABSTRACT 
Korean Drama, or known as K-Drama, has become a cultural 
phenomenon that embellishes the entertainment market in Indonesia. This essay 
aims to explore the influence and popularity of K-Drama in Indonesian culture. 
The research uses qualitative methods with case studies approaches to dig deeper 
understanding of how K-Drama affects Indonesian behavior and perception of 
South Korean culture.  
First, this study describes the history and development of K-Drama in 
Indonesia. Through historical analysis, we can see how K-Drama has become one 
of the most sought-after genres in the Indonesian entertainment industry. 
Furthermore, the study analyzes the reasons behind the popularity of K-drama in 
Indonesia, including factors such as strong narrative, strong characters, and 
universal themes that can connect with the audience of Indonesia. One significant 
impact was the increased interest of Indonesians in South Korean language and 
culture. K-Drama is not only a source of entertainment, but also a window for the 
audience to gain a deeper understanding of everyday life and South Korean 
cultural values. In addition, the study also discusses how K-Drama shapes trends 
and lifestyles among Indonesian teenagers, such as fashion and eating habits.  
Finally, this study underscores the social and cultural implications of the 
popularity of K-Drama in Indonesia. Although K-Drama has had a positive 
impact in enriching Indonesian pop culture, there are also concerns about South 
Korean cultural domination that could shift local culture. Therefore, it is 
important for governments and cultural stakeholders to promote cultural diversity 
and ensure that the popularity of K-drama does not hinder appreciation of local 
culture.  
Keywords: Korean Drama, K-Drama, South Korean culture, Indonesia, 
popularity, social impact.}
		}