@thesis{thesis,
		author={Arifatunasikha  Febymia},
		title ={The Influence of Marketing Strategy on Purchase
Decisions For Indosat Ooredoo Products},
		year={2022},
		url={http://repository.undar.ac.id/id/eprint/2237/},
		abstract={This study aims to analyze how much influence the product, price,
promotion, and place have partially and simultaneously and to find out which
independent variable is the most dominant on the decision to purchase Indosat
Ooredoo's prime.
The type of research used in this study is primary data and data
collection techniques using survey methods with questionnaires, the number of
samples in this study was 20 respondents. Data analysis in this study used
multiple linear regression using the SPSS program.
The results of the study based on multiple linear regression analysis
using the F test, it can be concluded that the product, price, promotion and place
variables have a simultaneous influence on the decision to purchase Indosat
Ooredoo starter packs. The results of the T test can be concluded that the product,
price, promotion, and place variables have a partial effect on purchasing
decisions. It was found that the price variable had the most dominant effect on
purchasing decisions.
Keywords: Product, Price, Promotion, Place, Purchase Decision}
		}