@thesis{thesis, author={Abdul Afif}, title ={EKSITENSI WARUNG KOPI GIRAS (STUDI PRILAKU PENGUNJUNG WARKOP GIRAS DI PLOSO JOMBANG)}, year={2022}, url={http://repository.undar.ac.id/id/eprint/2595/}, abstract={Cangkruk culture has existed from ancient times and until now has undergone many changes along with the development of the times. The culture of drinking coffee in the shop is now a trending lifestyle and is followed by many of our people. This makes coffee shops that used to only function to sell coffee into a comfortable place for many visitor activities, this condition makes many coffee shops - coffee shops with various facilities offered, only coffee shops that are able to maintain their existence are not easily eroded by changing times. one of them is a coffee shop Giras located in the area of Sidopulo, Losari, Ploso, Jombang, East Java. This study aims to determine the process of changing the nyangkruk culture in the community into a coffee shop business opportunity. To find out the shift of coffee shops into public interaction spaces. To know the process of changing the atmosphere of the coffee shop Giras. The research method is qualitative, collecting data by means of in-depth interviews, observation, and documentation, determining the informants in this study using the purposive method, while data analysis using Qualitative Data Analysis of the Miles and Huberman Model, namely Data Reduction, Data Model (Data Display) and Withdrawal or Verification of Conclusions. From this study, the researchers got the first results of changing the nyangkruk culture in the community into a coffee shop business opportunity, due to economic needs and from the coffee shop owner himself, he was a child who liked cangkruk with his friends. The two things that underlie the function of a coffee shop to become a space for public interaction are caused by social interaction and modernization. The third process is the change in the atmosphere of the shop because it is busy with lively chats between coffee shop visitors and customers and getting to know each other from there arises a close friendship now, but the closeness of friendship is not like it used to be, which blends into one coffee shop that is now divided into groups from various groups with different hobbies different.} }