@thesis{thesis,
		author={Jaelani  Mahdi},
		title ={DIGITAL MARKETING STRATEGY TO IMPROVE SALES OF 
MICRO, SMALL, AND MEDIUM ENTERPRISES (MSME) IN 
WONOSALAM SUB-DISTRICT},
		year={2024},
		url={http://repository.undar.ac.id/id/eprint/686/},
		abstract={Researchers explore the influence of digital marketing strategies 
on MSME sales in Wonosalam Subdistrict. The research aims to assist 
MSME actors in Wonosalam Subdistrict in expanding their market 
through social media. This study uses a qualitative approach and data 
collection 
techniques such as observation, interviews, and 
documentation. The research subjects are selected through purposive 
sampling techniques, focusing on increasing MSME sales in Wonosalam 
Subdistrict. Primary data sources come from interviews with 
informants, while secondary data comes from various sources such as 
labor laws and related literature. Triangulation is conducted to ensure 
data validity from various perspectives, including method triangulation, 
inter-researcher, data source, and theory. Data validity tests include 
credibility. The results show that MSME traders experience increased 
sales turnover and begin to expand sales to other areas. They focus on 
product quality, have Halal labels, and official permits. Digitalmarketing 
is used to expand market reach through social media. Marketing 
strategies are based on the 4P concept: attractive and halal products, 
competitive pricing, strategic location, and promotion through digital 
media. 
Keywords: Digital Marketing, Increasing Sales, Triangulation, MSM}
		}