@thesis{thesis,
		author={Suhendi  Noval Abusalam},
		title ={PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN 
PEMBELIAN DI KEDAI ABBA TAJUR KOTA BOGOR},
		year={2019},
		url={http://repository.unida.ac.id/1862/},
		abstract={THE EFFECT OF STORE ATMOSPHERE ON PURCHASING DECISIONS 
IN KEDAI ABBA TAJUR, BOGOR CITY
ABSTRACT
The purpose of this study is to find out how visitors respond to the 
atmosphere of the store (exterior, interior, layout and interior display) and 
purchasing decisions at Kedai Abba Tajur, Bogor City. The purpose of this study 
is also to look at the influence of the store atmosphere (exterior, interior, layout 
and interior display) partially and simultaneously on purchasing decisions at 
Kedai Abba Tajur, Bogor City. The object and location of this study are visitors to 
the Kedai Abba Tajur, Bogor City. The research method is descriptive and 
verification methods. The sample used in this study were 100 consumers who have 
made purchases at Kedai Abba.. Based on the results of the study, simultaneous 
and partial store atmosphere (exterior, interior, layout and interior display) has a 
positive and significant effect on purchasing decisions at Kedai Abba Tajur, 
Bogor City..
Keywords: Kedai Abba, Store Atmosphere, Exterior, Interior, Layout, Interior 
Display, Purchase Decision}
		}