@thesis{thesis,
		author={Purwasih  Ratih},
		title ={Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Kedai Kopicab Kediri},
		year={2021},
		url={http://repository.unik-kediri.ac.id/121/},
		abstract={This study aims to determine the effect of product quality and service quality on customer satisfaction at Kedai Kopicab Kediri. This research used the type of quantitative research. The population in this study were customers of Kedai  Kopicab  Kediri,  while  the  sample  was  96  respondents.  The  sampling method  in  this study  was using  a  non-probability  sampling  technique  with a purposive sampling approach. While the method of data analysis using multiple linear regression analysis, t test, F test and test the coefficient of determination (R2). From the results of this study it can be concluded that: (1) The results of the study have a positive and significant effect between product quality on customer satisfaction. (2) The results of the study have a positive and significant effect between service quality and customer satisfaction. (3) The results of the study simultaneously product quality and service quality have a positive and significant effect on customer satisfaction.

Keywords : product quality, service quality, customer satisfaction}
		}