@thesis{thesis,
		author={Pratiwi  Dian Pramesti Retnowulan},
		title ={AN ANALYSIS OF PEOPLE’S PERCEPTION ON THE USE OF
DIALECT IN TV COMMERCIALS:
A CASE STUDY IN DESA SRONDOL},
		year={2005},
		url={http://repository.unika.ac.id/3743/},
		abstract={A commercial is one kind of communication whose goal is to influence
people’s attitude. To attract viewers, a commercial uses some elements or factors
such as interesting picture, actors or actresses, dialect, etc. The goal of this research is
to know more about the influence and the importance of dialect in commercials.
This research tries to find out the people’s perception of the use of dialect in TV
commercials and the importance of dialect in commercials. In this study, the writer
uses quantitative method. Questionnaire is the main instrument used to collect data
from fifty respondents.
In this research, the writer finds that the use of dialect in TV commercials can
influence people’s attitude and decision to buy the product offered and encourage
people to make a judgment of the product offered. Dialect also has an important role
in TV commercials because it can make the commercials funnier, more interesting,
memorable, attractive, communicative, special and unmonotonous for people or
viewers. The use of dialect in commercials can even become identical with the
product itself.}
		}