@thesis{thesis,
		author={FEBRIYASYAH  YOGI},
		title ={ANALISIS STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN MATRIKS BCG (BOSTON CONSULTING GROUP) TERHADAP PRODUK KULIT DOMBA PADA PT ELCO INDONESIA SEJAHTERA KOTA GARUT},
		year={2022},
		url={http://repository.unismabekasi.ac.id/1299/},
		abstract={PT Elco Indonesia Sejahtera is an industry and trade of leather (sheep and goat skin) for garments, gloves and various leather handicrafts. In order to maintain and increase market share, PT Elco Indonesia Sejahtera needs to know the position of its company in the leather industry. BCG Matrix Analysis was adopted in this study to determine the company's position in the BCG matrix quadrant as an effort to formulate the right strategy for PT Elco Indonesia Sejahtera to maintain and increase its business. The data analysis used qualitative analysis and quantitative analysis. The qualitative analysis used descriptive and observational methods regarding the description of the business activity process and the determination of the strategy, the quantitative analysis used the BCG Matrix as a tool. The results showed that based on the BCG matrix the position of PT Elco Indonesia Sejahtera for both products were in the dog position, PT Elco Indonesia Sejahtera had a product growth rate for finished leather products of -55.67% and gloves - 22.23%. The relative market share value obtained for finished leather products is 0.27 and for gloves it is 0.49.
Keywords: BCG Matrix, Business Development, Sheep Leather Products.}
		}