@thesis{thesis,
		author={Arda Sani  Ida Ayu Asri},
		title ={An Analysis of Figurative Language of Slogan Biscuit Used in Commercial Media},
		year={2022},
		url={http://repository.universitasbumigora.ac.id/1837/},
		abstract={The purpose of this research to analyze the types of figurative language and the meaning of biscuit slogans during 2015-2020. The objective of this research is the type of figurative language used in the biscuit slogan and analyze the meaning contained in the figurative language. This research focuses on X.J Kennedy's theory of figurative language. Then, the data were analyzed using descriptive qualitative methods to analyze the data. This study uses qualitative data. The results of this study show that the finding of the meaning of figurative language in the biscuit slogan which broadcasts on YouTube based on the popularity of view during 2015-2020. From the 15 data, there are 8 categories of language styles consisting of 1 metaphorical style, 1 personification style, 1 symbol language style, 2 rhetorical question styles, 3 assonance language styles, 2 alliteration styles, 2 repetition styles, and 3 styles of hyperbole, and contained semantic meaning in the biscuit advertising slogan, including; The figurative meaning is found in the advertising slogans for Roma Kelapa, Belvita Breakfast and Tim Tam biscuits, the lexical meaning is found in the slogans Better and Marie Regal, the denotative meaning is found in Roma Sari Gandum, Klop Coconut Milk, Khong Guan, Slai O'lai, Roma Marie Gold, and Good Time, the connotative meaning is found in Hello Panda. Grammatical meaning is found in the advertising slogan of Oreo and Pejoy biscuits.}
		}