@thesis{thesis,
		author={Ibrahim  Ali and SHAKIRA  ALZENA AISHA},
		title ={PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT(CRM) BERBASIS WEBSITE DI RUMAH SAKIT ISLAM AR-RASYID PALEMBANG},
		year={2023},
		url={http://repository.unsri.ac.id/104992/},
		abstract={Ar-Rasyid Islamic Hospital is an organization in the health sector that supports the health of the people of Palembang City. The addition of the hospital causes stakeholders to choose the best choice among other hospitals. Therefore, hospitals must have a strategy to provide maximum service to stakeholders by implementing a customer relationship management model. With the application of Website-based CRM at the Ar-Rasyid Palembang Islamic Hospital, this is a recommendation for maintaining and increasing patient loyalty. One of them is the implementation of the CRM level, which performs market segmentation for all groups of patients by means of automating services such as live chat, customer service, FAQ, polling data and part of it so as to maintain customer value. Not only that, there is a questionnaire feature and a stakeholder review feature to provide their responses to the service facilities provided by this Website, and the results of the answers can be viewed in real-time. With the implementation of this CRM, the company can maintain its business in the long term, and patients will not switch to competitors.}
		}