@thesis{thesis, author={Musdalifah Farisha Sestri and SILVIANA BELLA FRIZKA}, title ={REPRESENTASI PEREMPUAN SEBAGAI OBJEK MISOGINIS (ANALISIS SEMIOTIKA ROLAND BARTHES DALAM SERIAL NETFLIX SQUID GAME 2021)}, year={2023}, url={http://repository.unsri.ac.id/105700/}, abstract={This research discusses the representation of women as misogynistic objects in the popular Netflix series originating from South Korea, namely Squid Game 2021. The research was conducted using a qualitative descriptive method through a semiotic approach. Roland Barthes' semiotics is used in this study to analyze and reveal the meaning of denotation, connotation and myth. Data collection was obtained by observing and watching the Squid game series, which were then taken to document several scenes that led to the object of research. The results of the study are seen from the meaning of denotation, misogynistic representations of women in the Squid Game series are dominantly occurring verbally, namely the use of words that refer to insults, sarcasm, threats, harassment. The representation of women as misogynistic objects in this study is that South Korean society sees women as someone who must always be under men's orders, serve men, and women's position must always be under men.} }