@thesis{thesis, author={ANNISA and Nofiawaty and Welly }, title ={PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR NINJA KAWASAKI (STUDI KASUS KOMUNITAS MOTOR NINJA KAWASAKI PALEMBANG)}, year={2018}, url={https://repository.unsri.ac.id/10800/}, abstract={This study aims to determine how much influence the product quality (X1) product features (X2) and product design (X3) on the dependent variable Kawasaki ninja motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbikes both simultaneously and partially. The technique used in sampling is purposive sampling. The number of samples used in the study were 100 respondents. Instrument Test uses validity and reliability. In conducting the analysis of the test using a significant test of t test (partial) and F test (simultaneous). T test results (partial) and F test (simultaneous) negative Product Quality (X1) variables have a significant effect, variable product features (X2) negative on purchasing decisions and product design (X3) have a positive effect on the purchase of Ninja Kawasaki Motorcycles on Kawasaki Ninja Motorcycles Palembang.} }