@thesis{thesis,
		author={ERY  and Yuliansyah M.  and Zakaria },
		title ={PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN
SMARTPHONE SAMSUNG(STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)},
		year={2018},
		url={https://repository.unsri.ac.id/1135/},
		abstract={This research aims to analyze empirically the impact of arketing mix in purchasing decision on samsung smartphone on Sriwijaya Unversity student in palembang. Arcidental retrieval technique using sampling with a sample of 100 observations. Result showed variable product, price, and promotion simultaneously significantly influences purchasing decisions. The result showed partial variable product, price, and promotion positive significant purchasing decision. While place the variable is not significant to the purchase decision.}
		}