@thesis{thesis,
		author={Oktadini  Nabila Rizky and SAMIYAH  SAIDAH},
		title ={ANALISIS TINGKAT PENERIMAAN PENGGUNA APLIKASI GIWANG SUMSEL DENGAN MENGGUNAKAN METODE UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY)(STUDI KASUS : Dinas Kebudayaan dan Pariwisata Provinsi Sumatera Selatan)},
		year={2023},
		url={http://repository.unsri.ac.id/99168/},
		abstract={USER ACCEPTANCE LEVEL ANALYSIS OF GIWANG SUMSEL 
APPLICATION USING UTAUT METHOD (UNIFIED THEORY OF 
ACCEPTANCE AND USE OF TECHNOLOGY) 
(CASE STUDY: Department of Culture and Tourism of South Sumatra 
Province) 

 

 

By 
Saidah Samiyah 
09031381924092 

 

 

ABSTRACT 

 

The Giwang application is a medium released by the Department of Culture 
and Tourism of South Sumatra Province that serves as a provider of 
information on tourist destinations and culinary experiences in the area. 
However, based on user reviews, there are still many tourist destinations that 
are not listed in this application and some people are not aware of its existence. 
Therefore, the purpose of this study is to identify the factors that influence user 
acceptance of the Giwang Sumsel application using the UTAUT (Unified 
Theory of Acceptance and Use of Technology) method. The research data was 
obtained from 100 samples using Partial Least Squares (PLS) as a data 
analysis tool. Primary data was collected through questionnaires completed by 
the respondents. The results of the study indicate that Behavioral Intention is 
the most influential variable on Use Behavior, while the Experience variable 
strengthens Facilitating Condition in influencing Use Behavior with the 
smallest impact. 

 

Keywords : UTAUT Model, Giwang Sumsel, E-Tourism.}
		}