@thesis{thesis,
		author={Fitriyani  Fitriyani},
		title ={The Influence Store Atmosphere, of Product Quality And Price to
Purchase Decision at UD. Niaga in Sumenep Regency},
		year={2018},
		url={http://repository.wiraraja.ac.id/1080/},
		abstract={UD Niaga is a store engaged in building materials This study aims to test
the store atmosphere, product quality and price effect on purchasing decisions on
UD Niaga in Sumenep.
This is research done because the level sales have increased and
decreased. This research is a study with quantitative methods with the type of case
study and field research. Telelitan conducted on consumers who make purchases
in UD Niaga Sumenep regency, with the number of samples used as much as 80
respondents. Technical techniques used in this research is multiple linear
regression.
The yield of research indicate partially store atmosfer, product quality and
price effect on purchasing decisions on UD Niaga in Sumenep Regency.
Simultaneously variable store atmosphere, product quality and price effect on
purchasing decisions on UD Niaga in Sumenep Regency
Keywords: Store Atmosphere, Product Quality, Price and Purchase Decision.}
		}