@thesis{thesis, author={Zainurrahman Luthfi}, title ={ANALISIS DAYA SAING KACANG HIJAU (Vigna Radiata, L.) DI DESA LONGOS KECAMATAN GAPURA KABUPATEN SUMENEP}, year={2020}, url={http://repository.wiraraja.ac.id/1647/}, abstract={Mung bean (Vigna radiata, L.) is one of the agricultural commodities of the Leguminocecae family which is widely consumed by the public and has advantages over other food crops. Mung beans are used as either industrial raw materials or as an export commodity. Agribusiness products especially mung beans have quite an opportunity in the era of free trade. This is indicated by an increase in exports in terms of its processed item and also by the increasing fresh consumption. The success will be determined by the competitive advantage of the resulting commodities in the face of intense competition. Judging from the strategic position, mung bean farming should be endeavored properly to increase profits and also able to possess its own competitiveness. Comparative advantage and competitive advantage are indicators of the competitiveness of a commodity. Both of them must be interrelated and supporting each other. The objectives of this study were (1) to analyze the advantages of mung bean farming in Longos Village Gapura District Sumenep Regency, (2) to analyze the competitiveness of mung beans in Longos Village Gapura District Sumenep Regency. We actually choose the Longos as the research area on purpose considering that Longos Village is the largest mung bean producing center in Gapura District Sumenep Regency. Sampling was carried out using simple random sampling (sampling acak sederhana) which employed 50 farmers using the Slovin formula. And the analysis method used is Policy Analysis Matrix (PAM). The results of the analysis showed that mung bean farming in Longos Village Gapura District Sumenep Regency was profitable. The private benefit is Rp943,545.16, and the social benefit is Rp3,105,068.02 per hectare. The Longos Mung Bean Farming?s competitiveness is both in comparative and competitive advantages. This is proved by the comparative advantage value or DRC (Domestic Resource Cost) of 0.511 and the value of competitive advantage or PCR (Private Cost Ratio) of 0.841. Both of those value indicates a value of less than one. Keywords: Competitiveness, Mung Beans, Policy Analysis Matrix} }