@thesis{thesis,
		author={Ahada  Fenti Nur},
		title ={Analisis Strategi Pengembangan Usaha Mikro Keripik Singkong “Rizquna Barokah” di Kecamatan Bangsal, Mojokerto},
		year={2024},
		url={https://sipora.polije.ac.id/32054/},
		abstract={Rizquna Barokah Cassava Chips Micro Business is a micro-equivalent business that
focuses on snack products, namely cassava chips. This Cassava Chips Micro
Business has been established since 2001 and has experienced problems including
unstable sales, internal problems and an immature business model. The purpose of
this research is to describe the Rizquna Barokah Cassava Chips Micro business
model with the Business Model Canvas (BMC) approach, formulate appropriate
alternative business development strategies through SWOT analysis on each BMC
element and the decision stage by determining the top priority alternative strategies
in improving the Rizquna Barokah Cassava Chips Micro business model with the
QSPM method. Research data obtained through observations, interviews, and
questionnaires given to two respondents who understand the condition of the
company. BMC is analyzed based on customer segments, value propositions,
channels, customer relationships, revenue streams, key resources, key activities,
key partnerships and cost structures. The total score obtained from the results of the
IFE matrix analysis is 2.98 and the EFE matrix is 3.02. The results of the IE matrix
show that the company is in quadrant II, namely implementing Grow and build. The
results of the SWOT matrix obtained 11 alternative business development
strategies. The top priority alternative strategy was chosen Applying an efficient
and strategic strategy with a STAS value of 6.09.}
		}