Abstract :
Phenomenon that people don't understand a sentence/utterance that can affect that
person's understanding, miss understanding the meaning hidden in the
sentence/utterance. This research aimed to investigate the phenomena of deixis in
global advertisement regarding types of deixis. It was described in descriptive
qualitative method. The results of this study were described in analysis form into the
table classify and data analysis. The data of this research were the utterance produced
by the advertisement by online in the internet, which were taken from downloaded
pictures of advertisements. The researcher reduced the data to 15 pictures that found in
WWF?s blog/website. The World Wide Fund for Nature or better known as WWF is
an international non-governmental organization that deals with issues concerning the
conservation, research and restoration of the natural environment. To carry out the
activities, they spread various advertisements to attract people to care about the
environment and be willing to donate a little of their wealth.