Institusion
Universitas Islam Negeri Sunan Kalijaga
Author
ARIFATUL KHOIRIYAH, NIM. 08730100
Subject
Ilmu Komunikasi
Datestamp
2015-12-17 06:37:13
Abstract :
This study discusses the implementation neighbor CSR program of PT Unilever
Indonesia Tbk in Bambanglipuro Bantul Yogyakarta. PT Unilever shows real step
as proof of its commitment to CSR. One of the programs is a program of the black
soybean farmers as suppliers of soybeans for soy sauce production Bango. This
program has been implemented in some areas such as in Pundong Bambanglipuro.
However, the implementation of which was conducted in districts Pundong
currently stalled, and for Bambanglipuro still runs today. This study was
conducted to look at the success of the Corporate Social Responsibility (CSR) PT
Unilever Indonesia Tbk through Black Soybean Farmers Empowerment program
in the Bambanglipuro. This research uses descriptive method with qualitative
approach through unstructured interviews to the parties that have been
determined. Results from this study are, first, the implementation of CSR PT
Unilever Indonesia Tbk in Bantul Yogyakarta Bambanglipuro been successfully
implemented through the assistance of Assistant Field. Second, CSR black
soybean Farmers Development program provides market access for farmers, there
is clarity about the sale of black soya so as to improve the standard of living and
economy of the farmers in Bambanglipuro incorporated in P3KH. In addition, this
CSR program has provided benefits for Unilever is for supply of black soybean as
raw materials Bango soy sauce.