Abstract :
The metaverse is the real world created by the convergence of virtuality and reality. This virtual world interacts with the real world on a whole new level. The metaverse is the next evolutionary step after the advent of the internet and social media. Metaverse is changing not only how we connect to the internet, but also what we connect to the internet. Metaverse is a virtual space that replicates human activities and activities in the real world to be carried out in the virtual world. It's as if we have two "bodies" in two worlds where the virtual world has new opportunities for our avatars. Later, what is in the real world can happen there. Including new trends that may only exist in the Metaverse. So, it is not surprising that in the future the world of marketing will also enter the Metaverse. This raises a polemic because it does not yet have an adequate theological basis, so this research was conducted to analyze and explore the principles of Islamic theology, especially responding to the theological basis of the metaverse. The research method used is the literature review method in order to obtain theological writings. while at the same time using a qualitative approach to the method of content analysis.