Abstract :
ABSTRACT
The purpose of this research is to compare the unbiased rate of some bootstrap
samples and estimate the model in SEMPLS. The SEMPLS package was used to
specify the model with mobile phone dataset from marketing research. Model
parameterswere estimated by the SEMPLS function for sample sizes 250, 300,
350, 400, 450, and 500.Result shows thatbootstrap sample size 500 has the
smallest residual compare to other sizes.
Keywords :Structural Equation Modeling, Partial Least Square, Bootstrap.