Institusion
Universitas Lampung
Author
Ester Luciana Lolorenta Nainggolan, 1016031041
Subject
HE Transportation and Communications
Datestamp
2015-05-05 06:41:23
Abstract :
ABSTRAK
Salah satu jenis operator yang mewarnai jaringan telekomunikasi adalah 3 (Tri) yang
menghadirkan Paket Always On. Penelitian ini bertujuan untuk mendeskripsikan strategi
komunikasi yang dilakukan oleh Customer Service Provider 3 (Tri) dalam mempromosikan
paket Always On. Penelitian ini menggunakan teori AIDDA dan metode penelitian deskriptif
kualitatif. Penulis mengambil informan di Gerai 3 (Tri) Store Bandarlampung yaitu 2 customer
service dan 5 pelanggan yang berkunjung ke Gerai 3 (Tri) Store Bandarlampung. Teknik
pengumpulan data adalah observasi, wawancara mendalam, dokumentasi dan kepustakaan. Hasil
penelitian menunjukkan bahwa (1) Customer service menggunakan strategi komunikasi dalam
mempromosikan Paket Always On. (2) Strategi komunikasi yang dilakukan customer service
adalah mengucapkan salam yang merupakan bagian dari kesopan-santunan, keramah?tamahan.
(3) Berpenampilan menarik dan memperhatikan kecantikan dapat memberikan kesan nyaman
bagi lawan bicara. (4) Menggunakan bahasa yang mudah dipahami dan memiliki kesabaran, serta
mengajukan kalimat yang sugesif dan persuasif, (5) Serta mendukung pembuatan keputusan.
Kata kunci: Strategi komunikasi, customer service, promosi
ABSTRACT
A kind of operator that coloring telecommunication network is 3 (Tri) that presented Always On
Package. This study attempts to described the communications strategy done by customer service
provider 3 (Tri) in promoting Always On Package outlets in visitors 3 (Tri) Store
Bandarlampung. This research using the theory AIDDA and use a method of descriptive
qualitative research .The author taking informants in outlets 3 (Tri) Store Bandarlampung
namely 2 customer service and 5 customers who visit outlets 3 (Tri) Store Bandarlampung. Data
collection techniques in this research are observation, in-depth interviews, documentation and
literature. The result showed that (1) Customer service use the communications strategy in
promoting Always On Package to customers. (2) Communications strategy by customer service
is greeting the customers, which is the part of politeness and friendliness. (3) Good looking and
beautiful can give the impression of her comfortable for the opponent. (4) Communicate well and
correctly, using language that is easily understood and have the patience, and submit a sentence
that suggestive and persuasive, (5) and to support decision-making.
Keyword: the communications strategy, customer service, promotion