PENGARUH SHOPPING LIFESTYLE, MERCHANDISING, PRICE REDUCTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING BEHAVIOR (Studi Kasus Pada Pelanggan Swalayan Luwes Delanggu)
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Institusion

IAIN Surakarta

Author

Nia, Widianingrum
Ika, Yoga M.M,

Subject

304 Factors affecting social behavior 

Datestamp

2017-10-13 03:21:41 

Abstract :
ABSTRACT The purpose of this study was to determine the effect of shopping lifestyle, merchandising, price reduction and store atmosphere to impulse buying behavior on self-service customers Luwes Delanggu. The population in this study is all self-service customers Luwes Delanggu. Sampling technique using incidental sampling method and obtained sample of 100 respondents. Vaiabel this research using two variables that are dependent and independent variable. For the dependent variable (Y) of this research is impulse buying behavior. For independent variables (X) include: shopping lifestyle (X1), merchandising (X2), price reduction (X3) and store atmosphere (X4). The research method used is quantitative research method. For data analysis method using multiple linear regression. While for the data by using the program IBM SPSS Statistic version 20.0. The result of the research showed that the result of the research test using multiple linear regression analysis model was obtained by shopping lifestyle variable with tcount (5,070) and significance value 0.000, merchandising variable with tcount value (0.540) and The significance value is 0.591, the price reduction variable with the tcount (2,849) and the significance value of 0.005 and the store atmosphere variable with the tcount (3,473) and the significance value 0.001. The variable that has the highest value of tcalc is the shopping lifestyle variable. This means impulse buying behavior is more driven by shopping lifestyle. Keywords: shopping lifestyle, merchandising, price reduction, store atmosphere and impulse buying behavior. ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh dari shopping lifestyle, merchandising, price reduction dan store atmosphere terhadap impulse buying behavior pada pelanggan swalayan Luwes Delanggu. Populasi dalam penelitian ini adalah seluruh pelanggan swalayan Luwes Delanggu. Teknik pengambilan sampel menggunakan metode sampling insidental dan diperoleh sampel penelitian 100 responden. Vaiabel penelitian ini menggunakan dua variabel yaitu variabel dependen dan independen. Untuk variabel dependen (Y) dari penelitian ini adalah impulse buying behavior. Untuk variabel independen (X) meliputi: shopping lifestyle (X1), merchandising(X2), price reduction (X3) dan store atmosphere (X4). Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Untuk metode analisis data dengan menggunakan regresi linier berganda. Sedangkan untuk olah data dengan menggunakan program IBM SPSS Statistic version 20.0. Hasil penelitian menunjukkan dari variabel-variabel yang telah diteliti antara variabel dependen dan independen, bahwa hasil uji penelitian menggunakan model analisis regresi linier berganda diperoleh variabel shopping lifestyle dengan nilai thitung (5.070) dan nilai signifikansinya 0.000, variabel merchandising dengan nilai thitung (0.540) dan nilai signifikansinya 0.591, variabel price reduction dengan nilai thitung (2.849) dan nilai signifikansinya 0.005 dan variabel store atmosphere dengan nilai thitung (3.473) dan nilai signifikansinya 0.001. Variabel yang memiliki nilai thitung tertinggi adalah variabel shopping lifestyle. Artinya impulse buying behavior lebih didorong oleh shopping lifestyle. Kata kunci: shopping lifestyle, merchandising, price reduction, store atmosphere dan impulse buying behavior. 

File :
PDF SKRIPSI.pdf