Analisis Hubungan antara Corporate Social Responsibility, Consumer Company Identification, Benevolence Trust, dan Customer Citizenship Behaviors pada Bank Ramah Lingkungan
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Yuristo, Amelia Putri

Subject

658.8 - MANAGEMENT OF MARKETING 

Datestamp

2023-03-31 02:24:56 

Abstract :
This study aims to examine the relationship between corporate social responsibility, consumer company identification, benevolence trust, customer citizenship behavior. The sample in this study consisted of 237 respondents who were Bank Central Asia, Bank Rakyat Indonesia, and Bank Mandiri customers. This study using convenience sampling based on Structural Equation Modelling-Partial Least Square (SEM-PLS) and was analyzed using Smart-PLS 3. The results of this study show that corporate social responsibility drives both consumer company identification and benevolence trust. Furthermore, consumer company identification and benevolence trust drive customer citizenship behaviors. Studies on transforming banks corporate social responsibility activities into the customer behavior that promotes their products are limited. This study found that banks can transform their corporate social responsibility activities that influence the consumer company identification, benevolence trust and customer citizenship behaviors. Keywords: corporate social responsibility, consumer company identification, benevolence trust, customer citizenship behaviors 

File :
ARTIKEL ILMIAH.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf