Analisis Hubungan Antara Life Satisfaction, Autonomy, Happiness, Dan Purchase Intention Konsumen Shopee di Surabaya
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Nafisah, Maulidatun

Subject

339 - MACROECONOMICS 

Datestamp

2023-05-15 03:51:35 

Abstract :
This research is a case study research conducted in 2022. The purpose of this research is to assess whether life satisfaction, autonomy affect the happiness of Shopee consumers in Surabaya and whether happiness influences purchase intention of Shopee consumers in Surabaya. To obtain data, this study used a questionnaire technique with a 7-point Likert scale. The data analysis technique used in this study is a descriptive analysis using Structural Equation Modeling (SEM) with WarpPLS 8. The results of research and data processing show that H1, H2, and H3 are accepted, which means the model from Structural Equation Modeling (SEM) with WarpPLS 8 is good and can be said to be significant to the variables studied. From these results it can be concluded that life satisfaction, autonomy affect the happiness of Shopee consumers in Surabaya and whether happiness affects purchase intention of Shopee consumers in Surabaya. Keywords: life satisfaction; autonomy; happiness; purchase intention. 

File :
ARTIKEL ILMIAH.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf