UPAYA CUSTOMER SERVICE DALAM MENINGKATKAN PELAYANAN TERHADAP NASABAH PT. BANK RAKYAT INDONESIA KANTOR CABANG TANJUNG PERAK SURABAYA
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
ABIDIN, LILIS ZAINAL
Subject
332.17 - BANKING SERVICES
Datestamp
2019-08-23 02:58:23
Abstract :
Quality of service is a form of assessment of the level of service the customer receives the level of service expected . Customer satisfaction in the service sector is an important element in the determination to cultivate a bank that still exist in the face of competition . In banking service quality issues is an important factor in determining the success of this business , the conventional bank in particular has become a place to collect and distribute funds for the community . Place of research at Bank Rakyat Indonesia Branch Tanjung Perak Surabaya. to obtain the data required in the preparation of this final project used several methods of analysis of data collection, among others: wawanca methods, methods of documentation and observation method. The Results of this study was to determine the activity and customer service efforts made in improving the service to customers in Bank Rakyat Indonesia Surabaya Branch Tanjung Perak The results showed that the activity and efforts made by customer service in meningktkan service to customers has done well since the time seiringnya customers of Bank Rakyat Indonesia is increasing from year to year Keyword: Improving services, customer service , BRI branch Tanjung Perak , efforts to increase
Quality of service is a form of assessment of the level of service the customer receives the level of service expected . Customer satisfaction in the service sector is an important element in the determination to cultivate a bank that still exist in the face of competition . In banking service quality issues is an important factor in determining the success of this business , the conventional bank in particular has become a place to collect and distribute funds for the community . Place of research at Bank Rakyat Indonesia Branch Tanjung Perak Surabaya. to obtain the data required in the preparation of this final project used several methods of analysis of data collection, among others: wawanca methods, methods of documentation and observation method. The Results of this study was to determine the activity and customer service efforts made in improving the service to customers in Bank Rakyat Indonesia Surabaya Branch Tanjung Perak The results showed that the activity and efforts made by customer service in meningktkan service to customers has done well since the time seiringnya customers of Bank Rakyat Indonesia is increasing from year to year Keyword: Improving services, customer service , BRI branch Tanjung Perak , efforts to increase
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