Pengaruh Minimalism, Kepuasan Pelanggan Terhadap Kebahagiaan Dan Niat Beli Pada Pengguna E-commercee Shopee
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Zakiah, Angelita Prania Firdaus
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2023-06-05 01:51:12
Abstract :
Happiness can be defined as a state of joy and well-being combined with a sense of meaning and appreciation of life. Purchase intention is defined as a purchase that consumers expect or plan to buy in the future. Minimalism can be defined as a sustainable lifestyle in which an individual greatly reduces their materialistic assets. Customer satisfaction is an overall assessment of a product or service based on the experience of buying and consuming it from time to time. This research was conducted to examine the effect of minimalism, customer satisfaction on happiness and purchase intention. The number of respondents in this study were 100 respondents from Greater Surabaya. Respondents were selected by means of nonprobability sampling. By using the Partial Least Square Equation Modeling data analysis technique using the Smart PLS 3.0 program. The results of this study prove that minimalism has no significant effect on happiness, customer satisfaction has a significant effect on happiness, and happiness has a significant effect on purchase intention.
Happiness can be defined as a state of joy and well-being combined with a sense of meaning and appreciation of life. Purchase intention is defined as a purchase that consumers expect or plan to buy in the future. Minimalism can be defined as a sustainable lifestyle in which an individual greatly reduces their materialistic assets. Customer satisfaction is an overall assessment of a product or service based on the experience of buying and consuming it from time to time. This research was conducted to examine the effect of minimalism, customer satisfaction on happiness and purchase intention. The number of respondents in this study were 100 respondents from Greater Surabaya. Respondents were selected by means of nonprobability sampling. By using the Partial Least Square Equation Modeling data analysis technique using the Smart PLS 3.0 program. The results of this study prove that minimalism has no significant effect on happiness, customer satisfaction has a significant effect on happiness, and happiness has a significant effect on purchase intention.
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