Pengaruh Kepercayaan Konsumen, Kemudahan Penggunaan serta Electronic Word of Mouth (E-Wom) terhadap Minat Beli pada Penggunaan E-Commerce Shopee di Surabaya
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Saraswati, Tri Dinda

Subject

658.8 - MANAGEMENT OF MARKETING 

Datestamp

2023-06-16 07:58:03 

Abstract :
The development of internet technology and the increasing number of internet users has made trading activities begin to develop. Many business people use the internet to carry out promotions and trade, new business in the digital world is called electronic commerce or e-commerce. One of the most developed e-commerce in Indonesia today is Shopee. This study aims to examine and analyze the effect of consumer trust, ease of use and electronic word of mouth (E-Wom) on buying interest in using e-commerce Shopee in Surabaya. This study used a quantitative method using 75 samples collected by distributing questionnaires in Surabaya. The testing technique in this study used SPSS 25. The results of the t-test showed that consumer trust has a significant effect on buying interest (0.15), ease of use it does not significantly influence buying interest (0.496) and electronic word of mouth it does not significantly influence buying interest (0.489). 

File :
ARTIKEL ILMIAH.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf