Pengaruh Kepercayaan, Keamanan, dan Promosi Media Sosial terhadap Keputusan Pembelian Masyarakat pada Shopee
Total View This Week0
Total View This Week0
Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Perdana, Dion Anugerah
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2023-06-20 05:51:05
Abstract :
The rapidly developing digital era has changed people's views in all things, including online shopping. This study aims to determine the effect of Trust, Security, and Social Media Promotion on purchasing decisions at Shopee. The method used in this research is quantitative. Data collection was carried out online via google form by obtaining 95 respondents, then the data analysis was obtained using SEM (Structural Equation Model) analysis with SmartPLS version 3.0 software. This study found that trust does not significantly influence purchasing decisions. Security has no significant effect on purchasing decisions. Social media promotions have a significant effect on purchasing decisions.
The rapidly developing digital era has changed people's views in all things, including online shopping. This study aims to determine the effect of Trust, Security, and Social Media Promotion on purchasing decisions at Shopee. The method used in this research is quantitative. Data collection was carried out online via google form by obtaining 95 respondents, then the data analysis was obtained using SEM (Structural Equation Model) analysis with SmartPLS version 3.0 software. This study found that trust does not significantly influence purchasing decisions. Security has no significant effect on purchasing decisions. Social media promotions have a significant effect on purchasing decisions.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
