Pengaruh Kepercayaan Pelanggan, Aktivitas Pemasaran Media Sosial, dan Pengalaman Pembelian terhadap Niat Beli Konsumen Somethinc pada Platform “Tiktokshop”
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Mareta, Shella Puspa

Subject

658.8 - MANAGEMENT OF MARKETING 

Datestamp

2023-06-20 03:24:44 

Abstract :
Over time, social media is increasingly diverse. The social media that is currently viral and loved by people around the world is TikTok. This TikTok social media not only shares videos, but is increasingly developing into a business area. One of them is the Somehinc beauty product which promotes its products through social media TikTok. This study aims to examine and analyze the effect of customer trust, social media marketing activities, and purchasing experience on the purchase intention of Somethink consumers on the TikTokshop platform in Surabaya. This study used a purposive sampling method using 82 samples collected by distributing questionnaires in Surabaya. The testing technique in this quantitative research uses SPSS 26.0. The results of the t-test research show that customer trust has a significant effect on purchase intention (0.000), social media marketing activities have no significant effect on purchase intention (0.237) and experience has a significant effect on purchase intention (0.012). 

File :
A R T I K E L I L M I A H.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf