Analisis Hubungan Antara Shopping Enjoyment, Mindset, Dan Compulsive Buying Terhadap Life Happiness (Studi Pada Konsumen Wanita Shopee Di Surabaya)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Walalangi, Ryan
Subject
339 - MACROECONOMICS
Datestamp
2023-06-23 07:35:34
Abstract :
This research is a case study research conducted in 2022. The purpose of this study is to assess whether shopping enjoyment and mindfulness have an effect on Compulsive Buying, and whether Compulsive Buying has an effect on Life Happiness (Study on Shopee Women Consumers in Surabaya). The method used in this research is descriptive with a quantitative approach. To obtain data, this study used a questionnaire technique with a 5-point Likert scale. The data analysis technique used in this study is a descriptive analysis using Structural Equation Modeling (SEM) with WarpPLS 8. The results of research and data processing show that H1, H2, and H3 are accepted, which means the model from Structural Equation Modeling (SEM) with WarpPLS 8 is good and can be said to be significant to the variables studied. From these results it can be concluded that shopping enjoyment and mindest have an effect on Compulsive Buying, and whether Compulsive Buying has an effect on Life Happiness (Study on Shopee Women Consumers in Surabaya). Keywords: shopping enjoyment; mindest; happiness; Compulsive Buying.
This research is a case study research conducted in 2022. The purpose of this study is to assess whether shopping enjoyment and mindfulness have an effect on Compulsive Buying, and whether Compulsive Buying has an effect on Life Happiness (Study on Shopee Women Consumers in Surabaya). The method used in this research is descriptive with a quantitative approach. To obtain data, this study used a questionnaire technique with a 5-point Likert scale. The data analysis technique used in this study is a descriptive analysis using Structural Equation Modeling (SEM) with WarpPLS 8. The results of research and data processing show that H1, H2, and H3 are accepted, which means the model from Structural Equation Modeling (SEM) with WarpPLS 8 is good and can be said to be significant to the variables studied. From these results it can be concluded that shopping enjoyment and mindest have an effect on Compulsive Buying, and whether Compulsive Buying has an effect on Life Happiness (Study on Shopee Women Consumers in Surabaya). Keywords: shopping enjoyment; mindest; happiness; Compulsive Buying.
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