Pengaruh Keterlibatan Merek, Kecintaan Merek, Kepercayaan Merek Dan Kualitas Produk Terhadap Loyalitas Merek Toyota Avanza Di Kota Surabaya
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Febrianty, Andrea Sevia

Subject

658.8 - MANAGEMENT OF MARKETING 

Datestamp

2023-06-19 06:22:01 

Abstract :
The purpose of this study was to analyze the influence of Brand Involvement, Brand Love, Brand Trust and Product Quality on Toyota Avanza Brand Loyalty in the city of Surabaya. This research is a causal research with the independent variable brand involvement, brand love, brand trust and product quality and the dependent variable is brand loyalty. Primary data collection was carried out using a questionnaire using the Google Form media. The number of respondent samples was 113 respondents which consisted of 31 respondents for small samples and 83 respondents for large samples. Data analysis using SPSS using descriptive analysis followed by multiple linear regression analysis. The results of this study indicate that Brand Involvement, Brand Love, Brand Trust and Product Quality have a positive effect on Toyota Avanza Brand Loyalty in the city of Surabaya Keywords: Brand Involvement, Brand Love, Brand Trust, Product Quality, Customer Brand Loyalty, and Toyota Avanza in the city of Surabaya 

File :
ARTIKEL ILMIAH.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf