The Effect Of Brand Loyalty, Brand Attitude, And Attitudes On Brand Credibility On Purchase Intention Of Samsung Handphone Products In Surabaya
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Kusuma, Fajar

Subject

300 - SOCIAL SCIENCE 

Datestamp

2022-12-14 04:32:33 

Abstract :
The purpose of this study was to examine the effect of brand loyalty, brand attitudes, and attitudes on brand credibility on purchase intentions for Samsung mobile products in Surabaya. The sampling technique used in this study was purposive sampling with a sample of 100 people from Surabaya using Samsung mobile phones. The analytical method used is a quantitative method with descriptive analysis. The results of this study state that brand loyalty has no significant effect on consumer purchase intentions for Samsung cell phone products in Surabaya. Partially, it shows that brand attitudes have a significant effect on consumer purchase intentions for Samsung mobile phones in Surabaya. Partially, brand credibility has a positive and significant effect on consumer purchase intentions for Samsung mobile phones in Surabaya. Keywords : Brand Loyalty, Brand Attitude, and Brand Credibility 

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ARTIKEL .pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf