Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Kecantikan(Studi Kasus Pada Mahasiswa Administrasi Niaga di Politeknik Negeri Bengkalis)
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Institusion
Politeknik Negeri Bengkalis
Author
Arini, Mala
Subject
571 Manajemen
Datestamp
2021-09-02 13:25:35
Abstract :
This research includes research that only aims to show the effect of the halal label on purchasing decisions for beauty products at the Bengkalis polytechnic. The problem in this research is how the effect of the halal label on purchasing decisions made by consumers. The subjects of this study were 11 male and 89 female consumers in the Bengkalis State polytechnic. The instrument used in this study was a questionnaire which was sourced from operational variables. The research instrument is 100 items with a determination coefficient of 0.789. Thus, it can be rejected that labels have a significant effect on purchasing decisions. This study produces a regression equation that is positive at Y = 22,230 + 1.964X. The coefficient of determination shows that the number 0.622 affects the catalog to affect the purchase of 62.2% and the rest is obtained by other factors. The results of the T test show that the t value of 12.692 is greater than the t table 1.984, which means that Ho is rejected and Ha is accepted. This states that the halal label variable affects purchasing decisions.
This research includes research that only aims to show the effect of the halal label on purchasing decisions for beauty products at the Bengkalis polytechnic. The problem in this research is how the effect of the halal label on purchasing decisions made by consumers. The subjects of this study were 11 male and 89 female consumers in the Bengkalis State polytechnic. The instrument used in this study was a questionnaire which was sourced from operational variables. The research instrument is 100 items with a determination coefficient of 0.789. Thus, it can be rejected that labels have a significant effect on purchasing decisions. This study produces a regression equation that is positive at Y = 22,230 + 1.964X. The coefficient of determination shows that the number 0.622 affects the catalog to affect the purchase of 62.2% and the rest is obtained by other factors. The results of the T test show that the t value of 12.692 is greater than the t table 1.984, which means that Ho is rejected and Ha is accepted. This states that the halal label variable affects purchasing decisions.
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