The Application Of A Cost Plus Pricing Method In Determining The Selling Price Of Roti Canai Mira Akbar
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Institusion
Politeknik Negeri Bengkalis
Author
Cantika, Rasta Ikra
Subject
574 Pemasaran
Datestamp
2024-07-25 01:39:21
Abstract :
Roti Canai is a typical food of the Bengkalis area. Roti Canai is a food originating from Indian food which is processed by the people of Bengkalis and will be used as a business. At UMKM Desa Kuala Alam, Roti Canai is made into a product that is sold to the public or sold wholesale. This research aims to make Roti Canai which will be managed by the Kuala Alam Village MSMEs. This research uses qualitative methods by conducting interviews, literature studies, documentation studies and drawing conclusions. The results of this research determine the selling price of Roti Canai before and after processing that meets standards. The marketing channel for MSMEs is the most profitable marketing channel, namely the level 1 marketing channel which runs from MSMEs to consumers. where MSMEs do not have to accommodate all requests from existing wholesalers because Roti Canai is limited in quantity.
Roti Canai is a typical food of the Bengkalis area. Roti Canai is a food originating from Indian food which is processed by the people of Bengkalis and will be used as a business. At UMKM Desa Kuala Alam, Roti Canai is made into a product that is sold to the public or sold wholesale. This research aims to make Roti Canai which will be managed by the Kuala Alam Village MSMEs. This research uses qualitative methods by conducting interviews, literature studies, documentation studies and drawing conclusions. The results of this research determine the selling price of Roti Canai before and after processing that meets standards. The marketing channel for MSMEs is the most profitable marketing channel, namely the level 1 marketing channel which runs from MSMEs to consumers. where MSMEs do not have to accommodate all requests from existing wholesalers because Roti Canai is limited in quantity.
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