Penerapan Digital Marketing Pada UMKM Dodol Kemas Di Bengkalis
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Institusion
Politeknik Negeri Bengkalis
Author
S, Elinawaty
Subject
573 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll)
Datestamp
2024-08-21 07:05:09
Abstract :
The purpose of this thesis project is to analyse STP (segmenting, targeting and positioning) on "UMKM Dodol Kemas in Bengkalis". To analyse SWOT (strengths, weaknesses, opurtunities and threats) at "UMKM Dodol Kemas in Bengkalis". To implement the digital marketing process at "UMKM Dodol Kemas in Bengkalis". And to find out the obstacles and solutions faced at "UMKM Dodol Kemas in Bengkalis". In this final project using 3 (three) methods consisting of a project preparation plan, project implementation plan, project completion and reporting plan. The results of the implementation of this final project show that there is a significant increase in marketing through digital marketing on social media instagram, facebook, whatsapp business and marketplace. The obstacles faced are challenges in understanding the content needs desired by viewers. The solution is to follow the trend that is viral among the public, so that consumers are interested in buying Dodol Kemas Bengkalis UMKM products.
The purpose of this thesis project is to analyse STP (segmenting, targeting and positioning) on "UMKM Dodol Kemas in Bengkalis". To analyse SWOT (strengths, weaknesses, opurtunities and threats) at "UMKM Dodol Kemas in Bengkalis". To implement the digital marketing process at "UMKM Dodol Kemas in Bengkalis". And to find out the obstacles and solutions faced at "UMKM Dodol Kemas in Bengkalis". In this final project using 3 (three) methods consisting of a project preparation plan, project implementation plan, project completion and reporting plan. The results of the implementation of this final project show that there is a significant increase in marketing through digital marketing on social media instagram, facebook, whatsapp business and marketplace. The obstacles faced are challenges in understanding the content needs desired by viewers. The solution is to follow the trend that is viral among the public, so that consumers are interested in buying Dodol Kemas Bengkalis UMKM products.
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