Penerapan Digital Marketing Pada UMKM “Sari Beauty Home†Dalam Meningkatkan Pendapatan
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Institusion
Politeknik Negeri Bengkalis
Author
Sari, Fenti
Subject
574 Pemasaran
Datestamp
2024-08-22 14:17:59
Abstract :
The title of the project is Implementation of Digital Marketing at UMKM Sari Beauty Home in Balam km 11, Bangko Jaya sub-district, Rokan Hilir district, Riau. In the current technological era, which is very influential on all community activities, including changing marketing activities, which were once dominated by traditional or conventional activities, are now digital-based. Digital marketing provides a lot of information related to the products being sold. Digital marketing makes it easier for UMKM businesses in the product marketing process. The purpose of this final project is to find out the SWOT of Sari Beauty Home UMKM, and to find out segmenting, targeting, and positioning. In this final project the author uses 4 (four) methods consisting of a project plan, project implementation plan, project completion and reporting plan. The results of the SWOT analysis described in this project can be described that this UMKM has significant strengths in terms of service quality and price. The quality of service of Sari Beauty Home UMKM is very good and always pays attention to consumer comfort. The price offered by UMKM Sari Beauty Home is quite affordable and provides a warranty system. The result of this project is the interest of the owner of Sari Beauty Home UMKM to use digital marketing in marketing UMKM products so as to successfully reach potential customers widely and there is an increase in sales after the owner of Sari Beauty Home UMKM began marketing products through social media.
The title of the project is Implementation of Digital Marketing at UMKM Sari Beauty Home in Balam km 11, Bangko Jaya sub-district, Rokan Hilir district, Riau. In the current technological era, which is very influential on all community activities, including changing marketing activities, which were once dominated by traditional or conventional activities, are now digital-based. Digital marketing provides a lot of information related to the products being sold. Digital marketing makes it easier for UMKM businesses in the product marketing process. The purpose of this final project is to find out the SWOT of Sari Beauty Home UMKM, and to find out segmenting, targeting, and positioning. In this final project the author uses 4 (four) methods consisting of a project plan, project implementation plan, project completion and reporting plan. The results of the SWOT analysis described in this project can be described that this UMKM has significant strengths in terms of service quality and price. The quality of service of Sari Beauty Home UMKM is very good and always pays attention to consumer comfort. The price offered by UMKM Sari Beauty Home is quite affordable and provides a warranty system. The result of this project is the interest of the owner of Sari Beauty Home UMKM to use digital marketing in marketing UMKM products so as to successfully reach potential customers widely and there is an increase in sales after the owner of Sari Beauty Home UMKM began marketing products through social media.
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