Pengaruh Brand Trust dan Brand Equity terhadap Loyalitas Konsumen “Bolu Kemojo Srik” Bengkalis
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Institusion

Politeknik Negeri Bengkalis

Author

Pramadani, Kendra

Subject

574 Pemasaran 

Datestamp

2024-08-22 14:52:27 

Abstract :
The purpose of this study was to determine the effect of brand trust on consumer loyalty of Bolu Kemojo Srik Bengkalis, the effect of brand equity on consumer loyalty of Bolu Kemojo Srik Bengkalis, and the effect of brand trust and brand equity simultaneously on consumer loyalty of Bolu Kemojo Srik Bengkalis. This research is a type of quantitative research using primary sources (question-naires). The sampling technique used purposive sampling with a total of 100 respondents. Data collection using a questionnaire via google form and analyzed using SPSS version 20. This research data analysis technique is multiple linear regression analysis. The results showed that there was an influence of brand trust on consumer loyalty of Bolu Kemojo Srik Bengkalis, there was an influence of brand equity on consumer loyalty of Bolu Kemojo Srik Bengkalis, and there was a simultaneous influence of brand trust and brand equity on consumer loyalty of Bolu Kemojo Srik Bengkalis. 

File :
1. TA-5103201431-Abstract.pdf
2. TA-5103201431-Bab I Pendahuluan.pdf
3. TA-5103201431-Daftar Pustaka.pdf
4. TA-5103201431-Full Text.pdf