Abstract :
This study aims to determine the costs incurred by the Bos Salad Bengkalis
business, assess the revenue generated from fruit salad at Bos Salad Bengkalis, and
analyze the prospects of the fruit salad business through sensitivity analysis using
the Benefit-Cost Ratio (B/C Ratio) and Return-Cost Ratio (R/C Ratio). This
research is conducted descriptively to analyze data by presenting, managing,
describing, and interpreting the results through words and sentences as answers to
the research questions. The results indicate that the cost analysis includes costs for
raw materials, packaging, labor, and overhead. The total cost of raw materials in
2022 was Rp. 146,000,000, packaging costs amounted to Rp. 16,425,000, labor
costs were Rp. 129,600,000, and overhead costs were Rp. 34,200,000. The total
production in 2022 reached 18,250 cups with a revenue of Rp. 240,000,000.
Sensitivity analysis using the Return-Cost Ratio (R/C Ratio) and Benefit-Cost Ratio
(B/C Ratio) methods showed an R/C Ratio value of 2.4 and a B/C Ratio value of
1.6, indicating that the business is viable and efficient for development.
Additionally, sensitivity analysis to changes in raw material prices and labor costs
demonstrates that the business is reasonably resilient to cost fluctuations.