Analisis Pengaruh Lokasi Terhadap Keputusan Pembelian Pada Umkm “Jajanan Raja”
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Institusion

Politeknik Negeri Bengkalis

Author

Tandayu, Hizkia Z Ch

Subject

571 Manajemen 

Datestamp

2024-08-24 06:11:26 

Abstract :
This research aims to determine and analyze the influence of location on purchasing decisions for "jajanan raja". This type of research is a quantitative type of research. Data collection was taken in the form of a questionnaire using a non-probability sampling method, namely a purposive sampling technique. The sample taken was 100 respondents, namely people who had bought "king snacks" MSMEs products. As for the results of the descriptive analysis of location variables, it can be seen that the average mean score is 4.24 and is included in the very high class category. Meanwhile, the results of the descriptive analysis of purchasing decision variables can be seen that the average mean score is 4.18 and is included in the Hight class category. From the calculation of the significance test for the location variable, tcount is 7.193 > ttable 1.984 with Sig 0.000