Pengaruh Harga Terhadap Keputusan Pembelian Konsumen Pada Toko Ria Busana (Studi Kasus Masyarakat Rupat)
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Institusion
Politeknik Negeri Bengkalis
Author
Agustia, Agustia
Subject
574 Pemasaran
Datestamp
2024-08-24 06:35:25
Abstract :
This research aims to analyze the influence of price on purchasing decisions at the Ria Busana Store, analyze respondents' responses regarding purchasing decisions at the Ria Busana Store and to analyze respondents' responses about prices at the Ria Busana Store. This type of research is associative research where price is the independent variable and purchasing decisions are the dependent variable. The population in this research is all consumers of Toko Ria Busana with a sample of 100 consumers. Sampling was carried out using a non-probability sampling technique with Incidental Sampling. The data collection technique was carried out using a questionnaire. The questionnaire was tested using validity tests, reliability tests and classical assumption tests. The research results show that the price variable partially has a positive and significant effect on consumer purchasing decisions at the Ria Busana Store. The test results for the Coefficient of Determination (R square) were 66.5%, while the remaining 33.5% was influenced by other variables not included in this research.
This research aims to analyze the influence of price on purchasing decisions at the Ria Busana Store, analyze respondents' responses regarding purchasing decisions at the Ria Busana Store and to analyze respondents' responses about prices at the Ria Busana Store. This type of research is associative research where price is the independent variable and purchasing decisions are the dependent variable. The population in this research is all consumers of Toko Ria Busana with a sample of 100 consumers. Sampling was carried out using a non-probability sampling technique with Incidental Sampling. The data collection technique was carried out using a questionnaire. The questionnaire was tested using validity tests, reliability tests and classical assumption tests. The research results show that the price variable partially has a positive and significant effect on consumer purchasing decisions at the Ria Busana Store. The test results for the Coefficient of Determination (R square) were 66.5%, while the remaining 33.5% was influenced by other variables not included in this research.
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