Pengaruh Harga Terhadap Keputusan Pembelian Produk Skincare Merek Reglow
(Studi Kasus Pada Masyarakat di Kabupaten Bengkalis)
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Institusion
Politeknik Negeri Bengkalis
Author
Siregar, Agustina
Subject
574 Pemasaran
Datestamp
2024-08-24 07:16:26
Abstract :
This study aims to analyze how price influences purchasing decisions for Reglow brand Skincare products. The type of research used is associative. The population of this study were the people of Bengkalis Regency. The sampling technique used in this study was Nonpobrality Sampling with Porposiv Sampling technique with a total of 100 respondents. The data analysis method used is simple linear regression analysis. The results of respondents' responses about the price at Skincare Reglow show that price has a significant effect on purchasing decisions with a tcount> ttable value of 29.688> 1.985. The effect of price on purchasing decisions for Reglow brand Skincare products is 90%, while the remaining 10% (100% - 90%) is influenced by other variables.
This study aims to analyze how price influences purchasing decisions for Reglow brand Skincare products. The type of research used is associative. The population of this study were the people of Bengkalis Regency. The sampling technique used in this study was Nonpobrality Sampling with Porposiv Sampling technique with a total of 100 respondents. The data analysis method used is simple linear regression analysis. The results of respondents' responses about the price at Skincare Reglow show that price has a significant effect on purchasing decisions with a tcount> ttable value of 29.688> 1.985. The effect of price on purchasing decisions for Reglow brand Skincare products is 90%, while the remaining 10% (100% - 90%) is influenced by other variables.
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