Caption and Language Style Analysis on “Discover April†Instagram
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Institusion
Politeknik Negeri Bengkalis
Author
Nazib, Nazib Tun Razaq
Subject
521 Ilmu Linguistik
Datestamp
2024-08-26 14:02:53
Abstract :
This research analyzes the language style and captions of the Instagram account "Discover April" to find out what marketing strategies are used to attract consumers, this account uses summary captions to clearly convey messages and encourage visits to their website, and they also use a consultative language style to create a professional yet friendly interaction with their followers. It turns out that formal and frozen language styles are mainly used for communications that require a high degree of formality, other captions used include identification, cutlines, storytelling, development, and quotations, all of which serve to increase user engagement. The purpose of this study is to find out what type of caption and what type of language style is used by the "Discover April" account to attract followers. The results of this study provide insight into the effectiveness of using captions and language styles in digital marketing and provide recommendations for optimizing your marketing strategy on Instagram, this study also suggests that future research further investigate the types of captions and language styles in different contexts to gain a deeper understanding.
This research analyzes the language style and captions of the Instagram account "Discover April" to find out what marketing strategies are used to attract consumers, this account uses summary captions to clearly convey messages and encourage visits to their website, and they also use a consultative language style to create a professional yet friendly interaction with their followers. It turns out that formal and frozen language styles are mainly used for communications that require a high degree of formality, other captions used include identification, cutlines, storytelling, development, and quotations, all of which serve to increase user engagement. The purpose of this study is to find out what type of caption and what type of language style is used by the "Discover April" account to attract followers. The results of this study provide insight into the effectiveness of using captions and language styles in digital marketing and provide recommendations for optimizing your marketing strategy on Instagram, this study also suggests that future research further investigate the types of captions and language styles in different contexts to gain a deeper understanding.
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